Part of a larger master plan for the Henry Ford Museum that is engaging and entertaining, as well as financially feasible and sustainable, Driven to Win: Racing in America is a comprehensive interactive exhibition covering all major forms of auto racing in America. This exhibit provides special access to the spectacular world of racing. It is filled with dynamic, immersive, multi-sensory opportunities to meet the people, experience the risk, enjoy the spectacle, and get a rare look at the behind-the-scenes culture of racing. 

Responsibilities: Team leadership; exhibit design (including the design of interior architecture and individual interactive exhibits); model building; media development; art direction for graphics and media; illustration; project management; client liaison

Project type: Exhibition Design
Location: Dearborn, MI
Size of project: 42,000 sq. ft.
Team: West Office Exhibition Design, BBI (AV Hardware Integration)
Open: Concept through Final Design only